Written by P.J. Aitken
The early days of SEO were a veritable wild west, one where anything went and success was reserved for who took risks, went against the status quo, or were exceedingly fortunate. These days SEO is complicated, multi-faceted, uncertain and unforgiving. It’s built on assumptions, extrapolations, and experience — it’s a practice that is constantly evolving and leaves even its experts in the dark on occasion.
One of the many hotly debated points is whether or not page speed impacts search engine rankings. It’s something that had no bearing in those early days, but something that could play a significant role today.
The question is, can the speed of your site really impact on search engine placement, and if so, to what extent?