Show Script
This is Malcolm Peralty here from PressTitan and this is The WP Minute, Episode 73

Over on AdExchanger’s blog, there is an interesting post that talks about WordPress brand safety. For those of you that didn’t know, most WordPress.com users have ads shown on their blogs and that’s how WordPress.com makes a piece of its revenue. That’s right, the post about your cat and the hilarious thing he did that is getting dozens of views is likely being monetized by WordPress.com. How else did you think they could provide a free service to so many people?

Now, I’m being a bit silly in how I report this but the article brings up something I’m seeing everywhere when it comes to a massive company monetizing user-generated content: brand safety. How do these companies make sure that the right ads are shown on the right content? You don’t want to show information about an anonymous proxy to hide your identity on a post where a mother talks about her son being bullied online and that’s just a mild example.

Well, in the article they go over what WordPress.com has done, though they never mention that it is WordPress.com which frustrates me as it only continues to highlight the brand confusion between WordPress.com and WordPress.org.

My second story comes from WPTavern where there is an article that talks about WordCamp for Publishers. It looks like the event is in search of a new city for its 2019 edition. They’ve previously been in Chicago and Denver and there are people that would love to see it both in Detroit and Los Angeles. My vote is for Toronto. I’m sure Canada would make a great location for the event.

That’s it for today’s WP Minute, thank you all for watching.

Sources:
How WordPress.com Enforces Brand Safety
WordCamp For Publishers 2019 Needs New City

About Malcolm Peralty

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