The practice
What you actually do. One sentence. No Latin.
Industries · Legal
Journalist links for legal. Partners hate retainers with no floor.
Legal trades will cover a practice, a product lawyers use, or a ruling that changed the work. They will not cover a tagline. You buy a journalist-link count. We have 90 days.
5 / 10 / 20The only SKUs
90 daysThe only clock
100%Back if we miss
DR 50–95The floor on sites
The beat
The story is a named partner, a client matter you are allowed to describe, or software that replaced a billable slog. “Full-service excellence” is not a pitch. We write until it files.
Agencies use this when a firm wants coverage they can send to clients without pretending they hired a 40-person PR shop.
Who it’s for
Legal teams who need a number, not a retainer shrug.
- AmLaw and boutiques with a partner who will go on record.
- Legal tech with lawyers as customers, not just logos on a page.
- Agencies reselling a floor to a GC or a managing partner.
Who should leave
If you need a magazine in the contract, this is not the product.
- Active matters you cannot discuss. We will not pitch a secret.
- Guaranteed placements in a specific law review or magazine.
- Personal injury theatrics and controversy bait.
What we need from you
A human. A fact. A reason this is news.
- A partner or GC who can speak.
- A matter, a product, or a hiring/expansion fact that is public.
- What other firms or tools this replaces.
The tool
Hours saved, errors avoided, a workflow a junior will recognize.
The move
A hire, a office, a capability. News, not a brochure.
In one sentence
You buy journalist links. We have 90 days.
Miss the floor, and you don’t pay for hope.
Legal
Bring the brief. We will tell you if it files.
Twenty minutes. White-label report. Your client never needs to know we exist. If we shouldn’t take the work, we say so.
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