The story has to survive a second question
If a reporter asks “so what?”, we need an answer that isn’t a feature list. No proof, no pitch.
About the desk
We’re not an agency. We’re a product with a newsroom attached.
Agencies sell time. We sell a number: journalist links, in writing, on a 90-day clock. If we miss, you get every dollar back. That’s the whole company.
5 / 10 / 20The only SKUs
90 daysThe only clock
100%Back if we miss
DR 50–95The floor on sites
The point
Most PR is a retainer with a shrug attached. You pay. They try. Nobody can put the outcome on a statement of work without crossing their fingers.
We got tired of that. So we built the thing we wished we could resell: a campaign you can explain in one sentence, defend in procurement, and send to a client without rewriting the report.
Who it’s for
Agencies who resell. In-house teams who report to someone impatient.
- You need a number you can put on a SOW.
- You have a real spokesperson and proof a reporter won’t laugh at.
- You want the report in your name, not ours.
Who should leave
If you need Forbes in the contract, this is not the product.
- Named mastheads, keyword anchors, follow-only links.
- Politics, controversy, or claims that aren’t true.
- A monthly retainer with no floor. We can do a desk. That’s optional. It’s not the default.
How we actually work
Four rules. No mood board.
We write until it files
Unlimited angles inside the campaign. The first draft is not the product. The live link is.
Honesty is cheaper than a lawsuit
We will not put a magazine in a contract. We will put a count, a DR floor, a traffic floor, and a refund.
Your name on the work
White-label reports. Your client never needs to know we exist. That’s not a bonus. That’s the design.
In one sentence
You buy journalist links. We have 90 days.
Miss the floor, and you don’t pay for hope.
The desk
A small team. A loud guarantee.
PressTitan is a productized desk, not a 40-person org chart. Writers, pitchers, a report you can forward. We stay off controversy because desks stay off it too.
If you want a tour of the office, there isn’t one worth photographing. If you want a 20-minute call about whether we should take the work — that we can do.