Office hours

I’ll get in Slack with you. We build the campaigns together.

$2,000 a month. I add you to my Slack. You or your agency sit next to me while we run digital PR and earned media for real. Not a retainer that emails you a recap. Not a floor I file while you watch. We build it together.

Apply for office hours

I don’t take everyone. That’s the point of an application.

The deal

Here’s what $2,000 actually buys.

01

I add you to Slack.

Not a ticket queue. Not a community. You, me, and the people on your side who will actually do the work.

02

We build the campaigns together.

Angles. The book. The pitch. The follow-up. You draft. I mark it up. You send. Then we look at what filed and do the next one.

03

Agency or business. Same desk.

In-house team, founder, or a shop reselling this to clients. If you want the muscle in your Slack, that’s the product.

04

You keep the machine.

The point is not that I stay forever. The point is you can run earned media without waiting on a foggy retainer.

Look

You’ve already paid for the other version.

  1. You’ve hired a “PR person” and gotten a spreadsheet of outlets nobody at those outlets would recognize.
  2. You’ve sat through a monthly recap that could not name a journalist.
  3. You’ve googled how to pitch at 11pm because the campaign was “in progress.”
  4. The missing piece is not another tool. It’s a person who has run the floor, sitting next to you while you run it.

A month

What we actually do.

01

Week one.

We pick the site. We write what a desk can file. Original study, or a person who can talk. That’s the brief. Not a brochure.

02

Then Slack.

You ask. I answer. We cut a pitch until a journalist would want to receive it. Then you send it. Then we follow up like adults.

03

Then we look at what filed.

Live URLs. What died. What to try next. Your team does the work with me in the thread. That’s how the muscle transfers.

Who this is for

Apply if this is you.

  • You’re a founder or in-house marketer who is done buying fog.
  • You run an agency and want a newsroom brain on the account, in Slack, not on a slide.
  • You will actually sit in the channel and do the work. Drafts. Pitches. Follow-ups.
  • You want digital PR and earned media you can run after I leave the thread.

Who this is not

Don’t apply if this is you.

  • You want me to “just handle it” and send you a report. That’s a floor. That’s a different page.
  • You want a cheap freelancer who sends 40 emails and vanishes.
  • You will not get in Slack. This product is the Slack.
  • You’re shopping to compare retainers. I am not a retainer.

This is not Starter, National, or Titan. Those are placement floors with a number in writing. Office hours is me, in Slack, building campaigns with you for $2,000 a month.

Application

Tell me who you are. I’ll decide if we work.

If it’s a fit, you get a Slack invite and we start. If it isn’t, I’ll say so. I would rather tell you no than take $2,000 to ghost you.

$2,000 a month

$2,000 a month. Month to month. You work alongside me.

$2,000 a month. You work alongside me.

Got it.

I’ll read the application. If we work together, you’ll get a Slack invite. If we don’t, I’ll say so. Watch that inbox.