Notes from the desk.

Coverage, floors, and what reporters actually run. Written when there’s something worth sending.

David Krug · September 8, 2026

Why ChatGPT Keeps Naming Your Competitor (And How To Make It Stop)

The model is repeating names it can find, in places it already trusts, written by people who are not you.

Sep 1

You pay every month. They send a PDF. Maybe a journalist writes about you. Maybe they don’t. Nobody’s on the hook.

Aug 18

A named human. Proof you can cite. A beat, not a brochure. That’s the whole brief.

Aug 4

Paid newswires are distribution. Journalist coverage is someone using you because the story holds.

Jul 21

Ten placements. DR 50–95. 90 days. Refund if we miss. That sentence is the product.

Need that sentence on a statement of work? Take the floor clause