The words, defined.

A practitioner glossary for people who place coverage, earn links, and now also have to show up in ChatGPT, Claude, Perplexity, Google AI Overviews, and other answer engines.

102 terms

ABCDEFGHIKLMNOPRSTUWZ

A

B

C

D

E

F

G

H

I

K

L

M

N

O

P

R

S

T

U

W

Z

Media types

Practice

Outreach

Engines

Measurement

Content forms

Journalism norms