A wire is a blast. You pay, it syndicates, it looks like coverage in a dashboard. It is not a reporter choosing you.
A news hole is the opposite: a desk had space, a journalist needed a source, and your name went in the article — in the body, not a module you rented on the homepage.
That’s why we will not guarantee Forbes. Anyone who puts a masthead in a contract is lying or about to disappoint you. We guarantee a count, a domain-rating floor, and a traffic floor. Then we pitch until the number is real.