Reporters do not need your deck.
They need a person who can go on the record, a fact that survives a second question, and a reason this is news today — not a reason your product is good.
If you cannot name the spokesperson, the proof, and the beat, you do not have a story. You have a launch. Those are different jobs.
We skip politics and controversy on purpose. Not because we’re precious. Because desks will not run it, and we will not pretend otherwise.